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14,000+ Reviews Rated 4.9 / 5 by our ladies
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    Dresses, knitwear, coats and everyday essentials — elegant British womenswear for every season.

    445 products
    -20% OFF
    Florentine — Women's Floral Contour Knit Sweater
    £29.00 £36.25 Save £7.25
    -20% OFF
    Freya — Women's Ribbed Knit Cardigan with Denim Trim
    £39.95 £49.94 Save £9.99
    -30% OFF
    Genevieve — Women's Long-Sleeve Ruffle Shirt
    £26.95 £38.50 Save £11.55
    -29% OFF
    Georgia — Women's Relaxed Striped Button-Front Shirt
    Blue
    £39.95 £57.07 Save £17.12
    -30% OFF
    Georgina — Women's Blazer & Trouser Suit Co-Ord
    £49.95 £71.36 Save £21.41
    -30% OFF
    Georgina — Women's Relaxed Linen Blazer with Rolled Sleeves
    £24.95 £35.95 Save £11.00
    -30% OFF
    Greer — Women's Checked Button Coat
    £69.95 £99.95 Save £30.00
    -20% OFF
    Greta — Women's Retro Check Knit Sweater
    £28.00 £35.00 Save £7.00
    -20% OFF
    Harriet — Women's Double-Breasted Two-Button Blazer
    £34.95 £43.69 Save £8.74
    -20% OFF
    Heulyn — Women's Bow-Detail Knit Sweater
    Blue
    £37.95 £47.44 Save £9.49
    -20% OFF
    Honoria — Women's Cashmere Polo Jumper
    £28.95 £36.19 Save £7.24
    -20% OFF
    Isabella Mae — Women's High-Neck Cashmere Sweater
    £30.00 £37.50 Save £7.50
    -29% OFF
    Jade — Women's Textured High-Collar Knit Jumper with Relaxed Fit
    £37.95 £54.21 Save £16.26
    -29% OFF
    Julia — Women's Long-Sleeve Cocktail Dress with Glamorous Finish
    £39.95 £57.07 Save £17.12
    -20% OFF
    Juliette Rose — Women's Soft Knit Collared Sweater
    £28.00 £35.00 Save £7.00
    -29% OFF
    Lunette — Women's Oversized Luxe Mohair Pullover
    £45.95 £65.64 Save £19.69
    -29% OFF
    Maple — Women's Short Coat with Stand-Up Collar
    £42.95 £60.95 Save £18.00
    -29% OFF
    Marcella — Women's Faux-Leather Biker Jacket
    £74.95 £106.95 Save £32.00
    -29% OFF
    Marcella — Women's Long-Sleeve Ruffle Collar Top
    £39.95 £57.07 Save £17.12
    -20% OFF
    Marcella — Women's Loose Knit Hooded Cardigan
    £31.95 £39.94 Save £7.99
    -20% OFF
    Marigold — Women's Textured Art Long Cardigan
    £28.00 £35.00 Save £7.00
    -30% OFF
    Marnie — Women's Button-Down Sleeveless Knit Gilet
    £24.95 £35.95 Save £11.00
    -29% OFF
    Mathilde — Women's Soft Polo Shirt
    Dark brown
    £73.95 £105.64 Save £31.69
    -29% OFF
    Maxine — Women's Hooded Check Coat
    £28.95 £40.95 Save £12.00
    -20% OFF
    Mia — Women's Front-Slit Midi Skirt with High Waist
    £42.95 £53.69 Save £10.74
    -29% OFF
    Mikaela — Women's Comfortable Zip-Front Jacket
    £70.95 £100.95 Save £30.00
    -29% OFF
    Mireille Rose — Women's Faux-Leather Notched-Collar Zip Jacket
    £91.95 £130.95 Save £39.00
    -30% OFF
    Nerine — Women's Lightweight Jacket for Spring
    £45.95 £65.95 Save £20.00
    -30% OFF
    Nolwenn — Women's High Neck Relaxed Top
    Black
    £40.95 £58.50 Save £17.55
    -20% OFF
    Octavia — Women's Oversized Wool Cardigan
    £71.95 £89.94 Save £17.99
    -30% OFF
    Odette — Women's Tailored Blazer Coat
    £31.95 £45.95 Save £14.00
    -20% OFF
    Olwenna — Women's Zip-Front Knit Sweater
    White Black Zipper
    £31.95 £39.94 Save £7.99
    -20% OFF
    Women's Non-Slip Smart Casual Loafers
    Khaki
    £44.95 £56.19 Save £11.24
    -29% OFF
    Philomena — Women's Blazer & Trouser Suit Set
    £44.95 £64.21 Save £19.26
    -20% OFF
    Posy — Women's Ultra-Soft Fleece Three-Piece Lounge Set with Cropped Top, Shorts and Jacket
    £59.95 £74.94 Save £14.99
    -29% OFF
    Rohese — Women's Denim Puff Sleeve Button-Up Shirt
    £39.95 £56.95 Save £17.00
    -20% OFF
    Romy — Women's Linen Hoodie
    White
    £28.00 £35.00 Save £7.00
    -20% OFF
    Rosalie — Women's Knit Cardigan with Heart-Shaped Buttons
    £27.95 £34.94 Save £6.99
    -30% OFF
    Sandrine — Women's Oversized Knit Two-Piece Set with Polo Collar and Wide Trousers
    £42.95 £61.36 Save £18.41
    -30% OFF
    Saskia — Women's Lightweight Packable Puffer Jacket
    £27.95 £39.95 Save £12.00

    Excellent

    Based on 14,632 reviews
    Trustpilot

    This dress made me feel 10 years younger

    I wore this to my daughter's wedding and received so many compliments. The fabric is luxurious and the fit is perfect for my figure.

    Verified Buyer: Patricia H. — Edinburgh

    Finally, elegant clothes for grown women

    So refreshing to find a brand that understands style doesn't stop at 40. The cut is flattering and the quality is outstanding.

    Verified Buyer: Margaret L. — Bath

    The quality is simply outstanding

    I've bought three dresses now and every single one has been beautifully made.

    Verified Buyer: Caroline B. — York

    Wore it to a garden party — perfect

    Got stopped three times and asked where my dress was from. Elegant, comfortable and held its shape all day.

    Verified Buyer: Susan T. — Guildford

    Feels as good as it looks

    The fabric is so soft against the skin. I wore it for a full day out and felt comfortable and stylish the entire time.

    Verified Buyer: Diane W. — Chester

    My go-to for special occasions

    I always turn to Vivy London when I need something special. Never been disappointed.

    Verified Buyer: Rosemary C. — Bristol

    Flattering on a size 14 figure

    I was nervous ordering online but the fit is incredible. It skims in all the right places.

    Verified Buyer: Janet F. — Leeds

    Arrived quickly and beautifully packaged

    The dress arrived within two days, wrapped beautifully. It felt like a real treat.

    Verified Buyer: Alison P. — Cambridge

    Sophisticated without being stuffy

    Exactly what I was looking for — grown-up, elegant, but still modern.

    Verified Buyer: Helen R. — Oxford

    I'm 58 and I feel fabulous

    Age is just a number and this dress proves it. I feel confident, stylish and completely myself.

    Verified Buyer: Vivienne K. — Winchester

    True to size and beautifully cut

    Ordered my usual size and it fit perfectly first time. The cut moves beautifully when you walk.

    Verified Buyer: Frances N. — Harrogate

    Worth every penny

    I hesitated at the price but this dress is worth every single penny. Far superior to anything on the high street.

    Verified Buyer: Judith A. — Cheltenham

    Stunning for a black tie event

    I wore this to a charity gala and felt like the most elegant woman in the room.

    Verified Buyer: Elizabeth M. — Surrey

    Comfortable enough to wear all day

    I wore this from morning through to dinner and never once felt uncomfortable.

    Verified Buyer: Barbara S. — Norwich

    My daughter wants one too!

    My daughter saw me in this dress and immediately asked where it was from. Best compliment I could ask for.

    Verified Buyer: Pauline G. — Salisbury

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    -30% OFF
    Diana — Women's Belted Faux-Fur Longline Coat
    £59.95 £85.95 Save £26.00
    -29% OFF
    Albertine — Women's Stand-Collar Coat
    £30.95 £43.95 Save £13.00
    -29% OFF
    Antonia — Women's Hooded Longline Cardigan
    £63.95 £90.95 Save £27.00
    -29% OFF
    Lucienne — Women's Tailored Quilted Jacket
    £58.95 £83.95 Save £25.00