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14,000+ Reviews Rated 4.9 / 5 by our ladies
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    Dresses, knitwear, coats and everyday essentials — elegant British womenswear for every season.

    445 products
    -20% OFF
    Angharad — Women's Soft Jersey Straight-Leg Trousers
    Taupe
    £29.95 £37.44 Save £7.49
    -39% OFF
    Adelaide — Women's Wide-Leg Denim Jeans with High Rise
    Blue
    £44.95 £73.69 Save £28.74
    -30% OFF
    Apollonia — Women's Collarless Bomber Jacket with Zip Front
    £34.95 £49.95 Save £15.00
    -30% OFF
    Audrey — Women's Long-Sleeve Evening Maxi Dress
    £49.95 £71.36 Save £21.41
    -37% OFF
    Augusta — Women's A-Line Occasion Maxi Dress with Lace Bodice
    £39.95 £64.21 Save £24.26
    -33% OFF
    Beatrix — Women's Collared Pullover & Wide-Leg Lounge Set
    £49.95 £74.94 Save £24.99
    -20% OFF
    Bellamy — Women's High-Rise Wide Leg Denim Jeans
    £49.95 £62.44 Save £12.49
    -29% OFF
    Bellamy — Women's Tailored Longline Maxi Coat
    £39.95 £56.95 Save £17.00
    -29% OFF
    Bethany — Women's Long-Sleeve Ruffle Top
    £24.95 £35.64 Save £10.69
    -20% OFF
    Birgit — Women's Collared Button-Front Sweater
    Blue
    £37.55 £46.94 Save £9.39
    -29% OFF
    Audrey — Women's Brown Suede-Look Belted Longline Trench Coat
    £44.95 £63.95 Save £19.00
    -30% OFF
    Calla — Women's Relaxed Lightweight Summer Jacket
    £57.95 £82.95 Save £25.00
    -20% OFF
    Beatrice — Women's Classic Checked Tailored Blazer
    £34.95 £43.69 Save £8.74
    -29% OFF
    Women's Soft Denim Drop-Shoulder Relaxed Shirt — Delia
    £24.95 £35.64 Save £10.69
    -30% OFF
    Corinne — Women's Casual Spring Coat
    £31.95 £45.95 Save £14.00
    -20% OFF
    Carwen — Women's Drawstring Wide Leg Lounge Trousers
    £49.95 £62.44 Save £12.49
    -34% OFF
    Carwenna — Women's Asymmetric Shoulder-Detail Knit Sweater
    Royal Blue
    £32.95 £49.94 Save £16.99
    -30% OFF
    Celine — Women's Embellished Fitted Mini Party Dress
    £47.95 £68.50 Save £20.55
    -20% OFF
    Women's Orthopaedic Fringe Cowboy Boots | Block Heel, Cushioned Comfort
    £49.95 £62.44 Save £12.49
    -20% OFF
    Chloe — Women's Light Knit Wide-Leg Trousers
    £31.95 £39.94 Save £7.99
    -29% OFF
    Clara Rose — Women's Ultra-Light Padded Jacket
    £39.95 £56.95 Save £17.00
    -30% OFF
    Clarissa — Women's Slim-Fit Single-Button Tailored Blazer
    £29.95 £42.95 Save £13.00
    -20% OFF
    Constance — Women's Ribbed Cardigan with Fitted Long Sleeves
    £39.95 £49.94 Save £9.99
    -33% OFF
    Della Belle — Women's High-Waisted Bootcut Jeans
    Black
    £49.95 £74.94 Save £24.99
    -30% OFF
    Coralie Bloom — Women's Cosy Cardigan & Midi Skirt Set
    £42.95 £61.36 Save £18.41
    -20% OFF
    Cordelia — Women's Cable-Knit Cashmere Crew-Neck Sweater
    £32.00 £40.00 Save £8.00
    -29% OFF
    Cosima — Women's Matching Blazer and Tailored Trousers
    £49.95 £70.95 Save £21.00
    -29% OFF
    Cosette Rose — Women's Chic Cotton Knit Cardigan
    £46.95 £67.07 Save £20.12
    -40% OFF
    Cosima — Women's Relaxed Oversized Jumper in Stripe
    £29.95 £49.94 Save £19.99
    -30% OFF
    Coraline — Women's Cropped Faux-Fur Jacket with Open Collar
    £45.95 £65.95 Save £20.00
    -20% OFF
    Della — Women's Two-Piece Collared Knit Lounge Set with Wide-Leg Trousers
    £42.95 £53.69 Save £10.74
    -29% OFF
    Carlotta — Women's Long Trench Coat, Double-Breasted
    £49.95 £70.95 Save £21.00
    -20% OFF
    Delphine — Women's Denim Co-Ord Set with Jacket and Wide Leg Trousers
    £42.95 £53.69 Save £10.74
    -30% OFF
    Delphine — Women's Faux Suede Turtleneck Fringe Dress
    £34.95 £49.93 Save £14.98
    -29% OFF
    Edith — Women's Faux-Suede Collared Bomber Jacket
    £39.95 £56.95 Save £17.00
    -20% OFF
    Eleanor — Women's Longline Tailored Blazer
    £33.95 £42.44 Save £8.49
    -20% OFF
    Eleni — Women's Longline Jumper-Style Tunic with Side Pockets
    £34.95 £43.69 Save £8.74
    -20% OFF
    Esme — Women's Diamond-Knit Roll-Neck Jumper
    £42.95 £53.69 Save £10.74
    -30% OFF
    Esme — Women's Zip-Front Bomber in Oversized Fit
    £54.95 £78.95 Save £24.00
    -30% OFF
    Felicity — Women's Tailored Blazer with Fitted Cut
    £36.95 £52.95 Save £16.00

    Excellent

    Based on 14,632 reviews
    Trustpilot

    This dress made me feel 10 years younger

    I wore this to my daughter's wedding and received so many compliments. The fabric is luxurious and the fit is perfect for my figure.

    Verified Buyer: Patricia H. — Edinburgh

    Finally, elegant clothes for grown women

    So refreshing to find a brand that understands style doesn't stop at 40. The cut is flattering and the quality is outstanding.

    Verified Buyer: Margaret L. — Bath

    The quality is simply outstanding

    I've bought three dresses now and every single one has been beautifully made.

    Verified Buyer: Caroline B. — York

    Wore it to a garden party — perfect

    Got stopped three times and asked where my dress was from. Elegant, comfortable and held its shape all day.

    Verified Buyer: Susan T. — Guildford

    Feels as good as it looks

    The fabric is so soft against the skin. I wore it for a full day out and felt comfortable and stylish the entire time.

    Verified Buyer: Diane W. — Chester

    My go-to for special occasions

    I always turn to Vivy London when I need something special. Never been disappointed.

    Verified Buyer: Rosemary C. — Bristol

    Flattering on a size 14 figure

    I was nervous ordering online but the fit is incredible. It skims in all the right places.

    Verified Buyer: Janet F. — Leeds

    Arrived quickly and beautifully packaged

    The dress arrived within two days, wrapped beautifully. It felt like a real treat.

    Verified Buyer: Alison P. — Cambridge

    Sophisticated without being stuffy

    Exactly what I was looking for — grown-up, elegant, but still modern.

    Verified Buyer: Helen R. — Oxford

    I'm 58 and I feel fabulous

    Age is just a number and this dress proves it. I feel confident, stylish and completely myself.

    Verified Buyer: Vivienne K. — Winchester

    True to size and beautifully cut

    Ordered my usual size and it fit perfectly first time. The cut moves beautifully when you walk.

    Verified Buyer: Frances N. — Harrogate

    Worth every penny

    I hesitated at the price but this dress is worth every single penny. Far superior to anything on the high street.

    Verified Buyer: Judith A. — Cheltenham

    Stunning for a black tie event

    I wore this to a charity gala and felt like the most elegant woman in the room.

    Verified Buyer: Elizabeth M. — Surrey

    Comfortable enough to wear all day

    I wore this from morning through to dinner and never once felt uncomfortable.

    Verified Buyer: Barbara S. — Norwich

    My daughter wants one too!

    My daughter saw me in this dress and immediately asked where it was from. Best compliment I could ask for.

    Verified Buyer: Pauline G. — Salisbury

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    -30% OFF
    Diana — Women's Belted Faux-Fur Longline Coat
    £59.95 £85.95 Save £26.00
    -29% OFF
    Albertine — Women's Stand-Collar Coat
    £30.95 £43.95 Save £13.00
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    Antonia — Women's Hooded Longline Cardigan
    £63.95 £90.95 Save £27.00
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    Lucienne — Women's Tailored Quilted Jacket
    £58.95 £83.95 Save £25.00