Privacy policy
Privacy Policy
Vivy London ("we", "us", "our") is committed to protecting your personal data. This policy explains how we collect, use, store, and protect your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Effective date: 18 June 2026
Who we are (Data Controller)
The data controller responsible for your personal data is:
Vesper TC LLC, trading as Vivy London 2106 House Avenue, Suite 827, Cheyenne, Wyoming 82001, United States Email: hello@vivylondon.com
What personal data we collect
We may collect and process the following:
- Identity and contact data: name, email address, postal address, telephone number.
- Order and transaction data: items purchased, order value, delivery address, and order history. (Card payment details are processed securely by our payment providers and are not stored by us.)
- Technical and usage data: IP address, device and browser information, and how you interact with our website, collected via cookies and similar technologies (see our Cookie Policy).
- Marketing data: your preferences in receiving marketing communications from us.
How we use your data and our lawful basis
| Purpose | Lawful basis |
|---|---|
| To process and fulfil your order | Performance of a contract |
| To communicate with you about your order | Performance of a contract |
| To send marketing communications | Consent (which you may withdraw at any time) |
| To improve our website and services | Legitimate interests |
| To prevent fraud and meet legal obligations | Legal obligation / legitimate interests |
Who we share your data with
To operate our business, we share necessary personal data with:
- Suppliers and fulfilment partners, who require your name and delivery address to dispatch your order directly to you. Some of these partners are located outside the United Kingdom.
- Payment providers, to process your payment securely.
- Couriers and delivery services, to deliver your order.
- Service providers who help us operate our website, email, and analytics.
We never sell your personal data.
International transfers
Because some of our suppliers and service providers are located outside the United Kingdom, your personal data may be transferred outside the UK. Where this occurs, we take steps to ensure your data is protected by appropriate safeguards recognised under UK GDPR, such as the International Data Transfer Agreement or transfers to countries with UK adequacy status.
How long we keep your data
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Order records are typically retained for 6 years to meet HMRC requirements.
Your rights
Under UK GDPR, you have the right to: access your data; request correction; request erasure; restrict or object to processing; request data portability; and withdraw consent at any time. To exercise any of these rights, contact us at hello@vivylondon.com.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority, at ico.org.uk.
Security
We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.
Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page with a revised effective date.
Contact
For any privacy-related queries, contact us at hello@vivylondon.com or +44 7737 144087.
Business hours: Monday – Friday, 9:00 AM – 5:00 PM (GMT). We aim to respond to all enquiries within 24–48 hours.